We are Team Better Devices

Product-first Embedded Systems Engineers

Building a Better Way

Working with vendors, we found one pattern that kept us wasting valuable time and resources: us having to bend to agency processes. We realized the problem wasn’t a lack of technical skill. It was a lack of empathy and ownership. The industry needed a new kind of engineering partner—one that didn’t just tick boxes in forms, but deeply understood and shared the client’s vision.

Driven by this conviction, Better Devices was founded.

Founding Better Devices

We began lean. No office. No safety net. Temp contracts, and a dinner table stacked with 50 devices to test. Soldering at night. Calls at 1:00 a.m. Flights to fix a single failing device because one user’s pain can become everyone’s pain.

ABOUT US

We Are Your Embedded Engineering Partners

Better Devices was founded on a simple principle:

The technology at the heart of a product should be as brilliant as the vision behind it.

We are a team of passionate, senior-level engineers headquartered in Berlin, Germany, dedicated to helping the world’s most innovative companies build successful and reliable devices.

We move beyond transactional vendor relationships to build deep, collaborative partnerships. Our success is measured not by lines of code delivered, but by the success of your product in the market.

OUR TEAM

Meet the talented minds driving innovation

Our strength lies in our team—a curated group of specialists with decades of experience solving the hardest problems in embedded systems.

Saad Bin Tariq

Founder & Principal Engineer

Waleed Bin Tariq

Commercial

Harold John

Head of Business

Maximilian Puig

Electronic Engineer

What Drives Us.

Key Values that Shape our culture

01

Customer Obsession

Customer-centric mindset in everything we build. We embody ideas and exceed expectations

03

Be brave, Invent your way

We innovate and invent our way out of problems. An invention can be as simple as a new way to visualize data.

05

Stronger Together

We take pride in teamwork and team achievement. We empower one another to do great things.

07

Leverage Technology

We embrace technology. We leverage technology heavily in our work. We automate what we know to focus our attention on the unknown.

09

Extreme ownership

When we have ownership of something, you can trust it will be delivered. We leave no stone unturned; learn new things, travel places, push boundaries, anything in the way of getting the job done

11

Intentional Quality

We build what we can be proud of. 

Excellence isn’t an afterthought; it’s built in from the start.

13

Foresight

We make decisions that stand the test of time. We take a longer-term view on people and ideas.

15

Enjoy the Ride

 Have fun, stay curious, do what you love, and love what you do. We create an environment where everyone feels welcome and have a good time building together

02

First Principles Thinking

We build a strong understanding of the fundamentals. We question the norms, dive deep into the physical truths.

Optimizations can only do so much; you can’t optimize a horse into a car.

04

Bias for action

The only real failure is inaction. We always think of pragmatic next steps and execute on them. 

06

Iterate , fast

We experiment, fail, learn, invent, improve; repeat. This cycle is our engine of innovation. The quicker it runs, the more we innovate.

08

Commit and deliver

When we commit to something, we deliver. Our work speaks louder than our words.

10

Relentless Focus

We cut distractions, prioritize what moves the needle.

12

(Vigilantly) Simplify

We look back at our work and look for optimizations. We remove steps and make things simpler. Think of a voyage to discover new lands; the first path is never the best path.

14

Build Trust and Empower

We foster trust through honesty about our abilities; internally and externally. We foster autonomy, give ownership, and believe in each other’s potential.

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